Product Management / SaaS-based Development / Stakeholder Engagement / Competitor Analysis / Product Growth / Team Management / Financial Profitability / Marketing
What I did: At DotCollective, I led a team of 8 and managed a product suite comprising of 8 SaaS solutions. My work focused on driving product strategy, enhancing user experience, and supporting sales with clear, effective collateral. These efforts contributed to improving customer engagement and driving business growth.
Highlights:
Streamlined the delivery process from project scoping to closure, increasing the number of implementations by 84% YoY (31 in 2023 to 57 in 2024).
Led the team to profitability by expanding the customer base, increasing solution adoption, and introducing modular features tailored to merchants' needs, contributing to a 101% year-over-year growth in-app subscription revenue.
Scaled the product suite from two to eight SaaS solutions in three years, enhancing product offerings with modular features and integrating platforms like Shopify, Klaviyo, Yotpo Email, David Jones, MYER, and Loop Returns.
Conducted competitor analysis, feature benchmarking, forecast analysis, and UX research with current users, resulting in a 44% increase in organic impressions over six months.
Designed and created sales decks, user guides, and marketing collateral to drive adoption and engagement. The following case studies showcases the impact of three key DotApparel SaaS products (Core, Customers, and Loyalty).
I created the User Guide for the DotApparel product suite. This includes copywriting, artwork, publishing content, and collaborating with developers and the customer success team to define the process. Check it out: https://docs.dotapparel.com.au/
